About Us
We are a team of creative and strategic partners that are pioneers in brand creation and activation. Whether emerging or established, we excel at identifying your brands unique essence and making it shine at shelf.
With years of expertise in strategic planning, visual branding and consumer packaging, our approach is deeply collaborative with results measured by business impact not awards (although we have those too!)
We look forward to elevating your brands presence.
Team Leads
Barney Hughes | Founder
Barney is the founding Principal of Hughes BrandMix, offering 30 years of experience in brand identity, packaging, retail presence, merchandising and new product development. Under his leadership, Hughes BrandMix has become a leading and trusted strategic design firm sought out by top tier consumer packaged goods clients across many industries. The range of strategic acumen and creative excellence found at the firm continues to reflect Barney's depth of experience and knowledge.
Greg Martin | President, Chief Creative Officer
Greg is a hands-on strategic leader in the brand identity and consumer product goods industry. He has led creative teams in the development of best-in-class strategies for food, beverage, spirits, pet, health, beauty, durables, electronics and pharmaceuticals. Over his 30 year career he has established an impressive expertise in brand building, proven by client growth and return on investment. His award winning creative and inspirational leadership drives the culture and output of HBX. Unique creative solutions coupled with the pursuit of perfection and unparalleled client collaborations are the hallmark of Greg's leadership.
Natasha Angus | Head of Strategy | Partnerships
Natasha Angus is a seasoned marketer with experience in building brands through innovative go-to-market strategies that drive sales and deliver profitability. She's led strategy for a variety of brands across diverse industries, including wine & spirits, fashion, lifestyle, consumer electronics and food & beverage. In addition, she's led B2B + B2C partnerships that commit to bringing ROI and mutual benefits for everyone and every brand involved. She enthusiastically leads the HBX team to find new and innovative ways to connect, create and execute award winning activations.
Jessica Scott | Director of Account Services
Jessica is an accomplished marketing services professional committed to creating fruitful (and fun!) client relationships. She has effectively managed teams supporting marketing efforts across several verticals including telecom, wine & spirits, beer, food & beverage, health & beauty, and nonprofit in DTC, B2C, and B2B models. Jessica has experience in many parts of the marketing mix including positioning, sell-in, traditional & non-traditional advertising, strategic alliances and sponsorships, event marketing, and consumer promotions.
Jamie Teska | Associate Creative Director
Jamie leads the HBX team with enthusiasm for strategic problem solving and a passion for innovative thinking. His 15+ years in packaging and branding spanning a multitude of categories have helped develop a valuable well-rounded approach that knows no bounds. Driven by a continual desire to spark creativity in himself and others, Jamie spearheads a collaborative process that helps bring out the best in the team. He enjoys & excels at all phases of the creative development and management process - from naming & copywriting, to developing concepts, and eventually fine-tuning even the smallest details of the project.
Deanna Deakin | Senior Account Manager
Deanna Deakin has a diverse background in marketing, project and client management. She has had the pleasure of serving clients such as Hershey Foodservice, Marriott Bonvoy, Schwan's Company, Regis Corporation, Idahoan, Alaska Seafood Marketing Institute and more. She consistently applies her eagerness and resourcefulness to Hughes' clients, and offers a variety of expertise including, branding, packaging, development of POS and marketing material, public relations and social media.
Stephanie Doyle | Director of Design Implementation
Stephanie has a wide spectrum of design and printing knowledge spanning 16+ years. She has a robust portfolio in food & beverage, alcohol, personal care, pharmaceutical, supplements, pet channel, and sporting goods. Steph works collaboratively with brand teams, separators, and print vendors by facilitating pre-production overviews, drawdowns, proofing and attending print runs. She leads the design adaptation development and production team to ensure a timely delivery and flawless execution from concept to shelf.
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