About Us

We are a team of creative and strategic partners that are pioneers in brand creation and activation. Whether emerging or established, we excel at identifying your brand’s unique essence and making it shine at shelf.

With years of expertise in strategic planning, visual branding and consumer packaging, our approach is deeply collaborative with results measured by business impact not awards (although we have those too!)

We look forward to elevating your brand’s presence.

Team Leads

BARNEY HUGHES  |  President and Owner


Barney is the founding Principal and President of Hughes BrandMix, offering 30 years of experience in brand identity, packaging, retail presence, merchandising and new product development. Under his leadership, Hughes BrandMix has become a leading and trusted strategic design firm sought out by top tier consumer packaged goods clients across many industries. The range of strategic acumen and creative excellence found at the firm directly reflects Barney’s depth of experience and knowledge. He is responsible for leading the strategic brand packaging process at the firm and oversees all projects.

GREG MARTIN  |  Creative Director


With over 26 years of consumer branding and packaging experience, 18 of them here at Hughes BrandMix, Greg has led many successful strategic brand initiatives including creation, refresh, revitalization and extension. An admired team leader, he works closely with our account and design staff to achieve optimum results for all our client’s brand challenges. His insightful, creative perspective has helped Hughes BrandMix develop intuitive consumer-embraced brand packaging strategies across a diverse
set of industries.

Courtney Hickey  |  Brand Strategy & Account Director


Courtney is passionate about delivering strategic solutions that perfectly position brands for growth. Additionally, she oversees the holistic lifestyle of projects to ensure marketing objectives are realized. Her attention to detail, collaboration, and commitment create a seamless experience for projects of all sizes.


NED JOYCE  |  Senior Account Director


Ned Joyce comes to Hughes BrandMix with 15 years of experience in Marketing and Design, traversing both agency and client-side. He has had the good fortune of working at Anheuser-Busch and Henkel as well as agency side for Unilever, Kraft, Kellogg, Novartis, Dannon and many others. He loves nothing more than working to deliver the ideal result for a brand and product based on its unique point of difference and opportunity in the marketplace. He is a passionate and driven consultant for anyone looking to help carve out their product’s niche and bring out the best their brand can be.

If packaging is a critical element of your marketing mix, we should meet.
Launching Chickpeatos!
Barney at the Expo
Meeting Watusee at the Expo
Sweets and Snacks
Saint Pattys Day
Matching Outfits
Taking it to the Streets
On Call
Happy Halloween!