About Us

We are a team of creative and strategic partners that are pioneers in brand creation and activation. Whether emerging or established, we excel at identifying your brands unique essence and making it shine at shelf.

With years of expertise in strategic planning, visual branding and consumer packaging, our approach is deeply collaborative with results measured by business impact not awards (although we have those too!)

We look forward to elevating your brands presence.

Team Leads

Barney Hughes President of Hughes BrandMix Package Design Agency

BARNEY HUGHES  |  President and Owner


Barney is the founding Principal and President of Hughes BrandMix, offering 30 years of experience in brand identity, packaging, retail presence, merchandising and new product development. Under his leadership, Hughes BrandMix has become a leading and trusted strategic design firm sought out by top tier consumer packaged goods clients across many industries. The range of strategic acumen and creative excellence found at the firm directly reflects Barney's depth of experience and knowledge. He is responsible for leading the strategic brand packaging process at the firm and oversees all projects.

GREG MARTIN  |  Partner, Chief Creative Officer


With over 26 years of consumer branding and packaging experience, Greg has led many successful strategic brand initiatives including creation, refresh, revitalization and extension. An admired team leader, he works closely with our account and design staff to achieve optimum results for all our client's brand challenges. His insightful, creative perspective has helped Hughes BrandMix develop intuitive consumer-embraced brand packaging strategies across a diverse set of industries.

Greg Martin Creative Director at Hughes BrandMix Package Design Agency

NATASHA ANGUS  |  Head of Strategy  |  Partnerships


Natasha Angus is a seasoned marketer with experience in building brands through innovative go-to-market strategies that drive sales and deliver profitability. She's led strategy for a variety of brands across diverse industries, including wine & spirits, fashion, lifestyle, consumer electronics and food & beverage. In addition, she's led B2B + B2C partnerships that commit to bringing ROI and mutual benefits for everyone and every brand involved. She enthusiastically leads the  HBX team to find new and innovative ways to connect, create and execute award winning activations.

NED JOYCE  |  Senior Account Director


Ned Joyce comes to Hughes BrandMix with 15 years of experience in Marketing and Design, traversing both agency and client-side. He has had the good fortune of working at Anheuser-Busch and Henkel as well as agency side for Unilever, Kraft, Kellogg, Novartis, Dannon and many others. He loves nothing more than working to deliver the ideal result for a brand and product based on its unique point of difference and opportunity in the marketplace. He is a passionate and driven consultant for anyone looking to help carve out their product's niche and bring out the best their brand can be.


Deanna Deakin  |  Senior Account Manager


Deanna Deakin joined the Hughes BrandMix team with 6 years of agency marketing experience and over 10 years of project and client management. She has had the pleasure of serving clients such as Hershey Foodservice, Marriott Bonvoy, Schwan's Company, Regis Corporation, Idahoan, Alaska Seafood Marketing Institute and more. She consistently applies her  eagerness and resourcefulness to Hughes' clients, and offers a variety of expertise including, branding, packaging, development of POS and marketing material, public relations and social media. 

If packaging is a critical element of your marketing mix, we should meet.
Launching Chickpeatos!
Barney at the Expo
Meeting Watusee at the Expo
Sweets and Snacks
Saint Pattys Day
Matching Outfits
Taking it to the Streets
On Call
Happy Halloween!