Satisfying Consumer Demand with First-to-Market Organic Gummies

As the largest non-chocolate confections manufacturer in the U.S., Ferrara Candy continuously seeks to satisfy consumer demand and address market trends. Recognizing the rapid growth of organic, Ferrara invested $25million in an organic infrastructure to produce high quality, delicious and affordable confections under its Black Forest brand. “We created Black Forest Organic Gummies, the first nationally available gummies certified USDA Organic, to unlock the huge potential of organic confections for both consumers and retailers,” says Jamie Mattikow, chief commercial officer at Ferrara Candy.

 

To transition the Black Forest brand to an organic halo, we constructed a clean, modern architecture with a new brand identity and premium product illustrations. Vibrant colors were selected to reinforce the product line's snackability, add shelf pop, and differentiate the new unique varieties such as SourHeads and FruityChews from the Gummies. Black Forest Organic is available in major US retailers such as Walmart, Target, CVS and Dollar Tree, and continues to expand with new product innovations. 

PROJECT SCOPE

Brand Development

Brand Identity

Packaging Design

Photography & Illustrations

Seasonal & Limited Time Offerings

Production Management

Point of Sale

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We adapted the new brand architecture to four major holiday seasons for year-round organic goodness. 
Satisfying consumer demand, the Black Forest Organic portfolio was extended into Fruit Snacks for a better-for-you anytime treat.
The Black Forest Organic launch was supported with a $10 million campaign including digital marketing and in-store activations such
as point of sale displays. 
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