Crafting a Fresh and Juicy Brand Image

As the largest non-chocolate confections manufacturer in the U.S., Ferrara Candy continuously seeks to satisfy consumer demand and address market trends. Recognizing the rapid growth of organic, Ferrara invested $25million in an organic infrastructure to produce high quality, delicious and affordable confections under its Black Forest brand. “We created Black Forest Organic Gummies, the first nationally available gummies certified USDA Organic, to unlock the huge potential of organic confections for both consumers and retailers,” says Jamie Mattikow, chief commercial officer at Ferrara Candy.

 

Focused on brand building in an ever-changing competitive market, Black Forest looked to strengthen its brand image with harmonized graphics across its classic and organic gummy product lines. To attract the premium gummy purchaser and modernize the brand, we crafted a clean, minimalist architecture, utilizing a vibrant green brand equity color to create the foundation for the shelf block. An evolutionary new brandmark was developed to live across both lines and further promote the So Juicy · So Good™ brand message. Black Forest is available in major US retailers such as Walmart, Target, CVS and Dollar Tree, and continues to expand with new product innovations. 

PROJECT SCOPE

Brand Development

Brand Identity

Packaging Design

Photography & Illustrations

Seasonal & Limited Time Offerings

Production Management

Point of Sale

Satisfying consumer demand, the Black Forest Organic portfolio was extended into Fruit Snacks for a better-for-you anytime treat.

Black Forest Organic as seen at Costco

WRK_BF_03086_131229_GummyBears_7p5oz_PEG
WRK_BF_03087_131230_GummyWorms_7p5oz_PEG
WRK_BF_74658_000000_GummyBearsWorms_7p5o
WRK_BF_74403_000000_GloWorms_7p5oz_PEG
WRK_BF_74411_000000_GummyCherries_7p5oz_
WRK_BF_11018_126186_OrgGummyBears_4oz_PE
WRK_BF_05843_000000_OrgGummyWorms_4oz_PE
WRK_BF_10813_000000_OrgGummyBearsWorms_4
WRK_BF_55053_000000_OrgSourHeads_4oz_PEG
WRK_BF_55054_000000_OrgWtrmlnSourHeads_4
WRK_BF_01848_000000_OrgGummyBears_8oz_DO
WRK_BF_00000_000000_OrgGummyWorms_8oz_DO
WRK_BF_01849_000000_OrgSourHeads_8oz_DOY
WRK_BF_47728_000000_OrgFruityChews_8oz_D
WRK_BF_03086_131229_GummyBears_7p5oz_PEG
WRK_BF_03087_131230_GummyWorms_7p5oz_PEG
WRK_BF_74658_000000_GummyBearsWorms_7p5o
WRK_BF_74403_000000_GloWorms_7p5oz_PEG
WRK_BF_74411_000000_GummyCherries_7p5oz_
WRK_BF_11018_126186_OrgGummyBears_4oz_PE
WRK_BF_05843_000000_OrgGummyWorms_4oz_PE
WRK_BF_10813_000000_OrgGummyBearsWorms_4
WRK_BF_55053_000000_OrgSourHeads_4oz_PEG
WRK_BF_55054_000000_OrgWtrmlnSourHeads_4
WRK_BF_01848_000000_OrgGummyBears_8oz_DO
WRK_BF_00000_000000_OrgGummyWorms_8oz_DO
WRK_BF_01849_000000_OrgSourHeads_8oz_DOY
WRK_BF_47728_000000_OrgFruityChews_8oz_D
Juicy, realistic product illustrations were employed to heighten taste appeal and quickly telegraph the real fruit juice product point-of-difference. 

1/6
The Black Forest Organic launch was supported with a $10 million campaign including digital marketing and in-store activations such
as point of sale displays. 
Now and Later Package Design Hughes BrandMix
RELATED WORK