January 7, 2020

To seize on impulse purchases during the winter season, the team at Kenny’s Candy and Confections looked to launch two limited edition flavors of its Sweet Chaos kettle corn brand – peppermint crunch and iced gingerbread. 

To differentiate against its everyday line...

September 19, 2019

Just back from Expo East Natural Products show!
Top trends we experienced include:


While collagen powders are still popular, delicious, refreshing recovery drinks and bars seemed to lead the charge this year. Vital Proteins offered a collagen water, while Picnik...

July 24, 2019

Buymer Trading Co, an international distribution company sought an American agency to refresh and reposition its American sourced dried fruit brand, as a premium, healthy and great tasting snack food brand for exclusive import to the ever-growing Asian market.


May 7, 2019

In July of 2018, Nielsen reported that at the point-of-purchase, brands have less than 2 seconds to influence purchase decisions. This can be a daunting reality for many marketers when determining the ideal messaging strategy for their brand packaging. Oversaturate you...

May 1, 2019

Sustainability; a word that evokes the dichotomy of purpose and dread for many brand owners. The cost implications can be daunting, however the drive to reduce impact on the environment can be a motivator and a conversation starter between brands and their consumers. I...

April 26, 2019

When Edita Foods, a leading FMCG company in Egypt and the Middle East, needed to increase frequency of consumption among current users and induce trial of new users to its confectionary brand MiMiX, the brand team initiated a relaunch. With low brand awareness, the rel...

April 26, 2019

Starmark, a world leader in award-winning dog training and behavior tools looked to leverage its expertise to launch a new interactive dog toy brand, exclusively for the FDM Channel. The new brand needed a positioning strategy, brand identity and eye-catching graphics...

April 23, 2019

On a mission to revolutionize how consumers view frozen food, Shark Tank Alumni Brazi Bites set out to launch its next line of innovative, bite-sized snacks made for American tastes and inspired by Latin American foods. 

The new line of Empanadas had...

April 23, 2019

As part of an accelerated growth strategy, the team at Phil’s Fresh Eggs looked to take a more emotional approach in its packaging to better build its unique story and its brand positioning. 

The new design needed to feel natural and fresh with a focus on taste and nutr...

March 28, 2019

Hughes is proud to announce it has received 3 American Package Design Awards for its work on the Cookie Dough Cafe, Pizzo's Pepperoni Jerky, and Melitta Artisan Pour-Over Coffeemaker Set. 

Over 200 design firms, design departments and production companies compete...

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