
The Right Time for a ReBrand
Brazi Bites rebranding by Hughes Design Group spotlights top brand attributes. Featured in the March 2017 issue of Brand Experience Magazine, Brazi Bites founder Junea Rocha and Hughes Design Group founder Barney Hughes discuss the brand's successes after elevating its branding and package design. Read more... #brazibites #brandexperiencemagazine #brandidentity #branding #packagedesign #packaging

CORE Introduces the Raw Revolution
With a focus on providing innovative, high protein foods and treats, WellPet launched its newest product within the CORE brand - CORE RawRev. This high protein grain-free kibble, infused with 100% raw, freeze-dried meat bites, provides maximum protein, natural enzymes and full flavor for your dog to thrive. The luxe brown packaging takes inspiration from the clean, modern aesthetic of european design, offering prominent branding and concise communication of the product benefi

Meet us at Global Pet Expo!
Next week we'll be flying to sunny Florida for the Global Pet Expo, the largest pet products trade show in the US. With 1,130 exhibitors and 3,435 booths, there will be a lot to see. We want to make sure that we don't miss you. Are you exhibiting at Global Pet Expo? Let's Meet! When: March 22nd - 24th Where: Orange County Convention Center, Orlando, Florida Contact: Jessie Lernmark, VP Marketing & Engagement, jlernmark@hugheslink.com Psst... don't forget to stop by the WellPe

Hughes Wins 4 American Package Design Awards
Hughes is proud to announce it has received 4 American Package Design Awards for its work on Now and Later Shell Shocked, Brazi Bites, PuriBloc GoPure and Wellness TruFood Make It Fresh. Over 200 design firms, design departments and production companies compete in the American Package Design Awards competition, held by Graphic Design USA Magazine. Each year, the competition celebrates the power of package design to forge an emotional connection with the consumer and ultimatel

Meet us at ExpoWest!
Every year we look forward to talking, tasting & listening to the great companies showcasing at Natural Products ExpoWest. This year we are bursting with excitement, knowing we'll be in sunny California later this week to do just that. Are you headed to ExpoWest? Let's Meet! When: March 9th-11th Where: Anaheim Convention Center, Anaheim, California Contact: Jessie Lernmark, VP Marketing & Engagement, jlernmark@hugheslink.com Psst...Don't forget to stop by our clie

Love in Bloom
Love Grown blossoms with rebrand by Hughes Design Group. Featured in the January/February 2017 issue of Brand Experience Magazine, Love Grown founder Maddy Hasulak, strategist Tim Shanahan and Hughes Design Group founder Barney Hughes discuss the brand's challenges and strategic solutions for its relaunch. Read more... #lovegrown #cereal #packaging #packagedesign #branding #brandidentity #brandexperiencemagazine

Pros and Cons of Package Design Research
You find yourself knee-deep in a packaging redesign, ready to elevate your brand and boost sales. You’ve taken all the necessary steps. Your package design agency was carefully chosen, you’ve gone through plenty of creative design rounds, and have finally reached agreement on a couple strong contenders. Ship dates are in place and your biggest retailers have put your product(s) in their planograms. With time ticking away until your new packaging is available to the public, yo

How Brands Win at Shelf with Halloween Packaging
Harvest season has arrived, and with it comes fiery leaves, moody skies and open wallets ready to spend on decorations, costumes, food and more. According to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics, overall spending for Halloween 2016 is projected to hit a record $8.4 billion.[1] More than 171 million Americans plan to celebrate Halloween this year, and though the act of trick-or-treating only began in the