Featured in the June 2017 issue of Brand Packaging Magazine, Ice Cream Marketing Director for Dean Foods Mark Schneider and Hughes Design Group Creative Director Greg Martin discuss the brand's restaging initiatives to restore its southern heritage. Read the full article... #branding #brandstrategy #packaging #brandpackaging #brandpackagingmagazine #packagedesign #icecream #mayfieldcreamery #food

TREND WATCH One of our favorite shows of the year is the annual Sweets & Snacks Show in Chicago (who doesn’t love sampling limitless treats!) Some of the larger trends dominating the show this year as identified by Candy & Snack Today included: 1. Chili Heat in Savory & Sweets 2. Use of Chickpeas, Beans & Pea Protein 3. Fruit & Veggie Snacks 4. Fortified Chocolate Superfood 5. Coconut & Caramel as Lead Ingredients Other hot trends we saw were: textural exploration seeking to

Focused on crafting delicious and healthy snacks, Wat-U-See Foods looked to launch a new snack in the conventional grocery market that could compete with popcorn on flavor, crunch and finish. The result was Popped Chickpeatos. The light and airy green pea and chickpea puffs are packed with protein, popped full of flavor and are certified Gluten Free, Non-GMO and Vegan. To reflect the unique product propositioning of tasty, plant based ingredients, the packaging needed to

Clear Objectives Meet Clear Expectations The creative brief is our blueprint for your project. It allows us to understand and agree upon your clearly defined objectives in order to meet (and exceed) your expectations. (We really want to do the latter!) Without a focused brief, the creative can be off target, and the project can lead to inefficiencies in cost and time. It may seem time consuming, but the effort taken into creating a comprehensive creative brief will prove extr

We are very proud to present Hughes' Senior Designer Vivien Heo as a 2017 Package Design Rising Star, as selected by Brand Packaging Magazine. With experience in the luxury and beauty packaging industry, Vivien Heo joined Hughes Design Group in 2012, bringing a strategic and thoughtful design approach. As an integral part of the design team, Vivien contributes to multiple CPG brands across diverse categories including line extensions for Udi’s Gluten Free, Dannon brands and C