In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years. Why has this color returned to mainstream consciousness and what is driving brands to actively engage with i

With an over 10,000 person attendance list each year including 1,000+ international buyers, SuperZoo is undoubtedly the most-attended pet industry trade show in North America. It is the perfect stage for brands large and small to garner the attention of the trade with their latest product launches. This year, our friends at Adirondack showcased the launch of its re-positioned brand and new package design by Hughes. As an exciting surprise on Day 2 of the show, The SuperZoo Sh