As a pioneer in health and wellness, MegaFood (https://www.megafood.com) provides convenient, real whole-food supplements to its avid consumer base. When consumers requested a line of organic gummy vitamins with MegaFood’s careful consideration to nutrition, the brand set out to create it. The new line needed to differentiate from the competitive set with a disruptive, modern and fresh package that appealed to the target MegaFood consumer. The graphics needed to remain true t

For over 30 years, Anastasia Confections has delighted Florida tourists and residents with its iconic premium confections such as the Choc-o-gator and Coconut Patties. Over time, brand growth through product extensions led to varied brandmarks and packaging styles, causing consumer confusion and limited brand recall. Looking to re-establish its brand equity, tap into consumer demand for all things coconut, and expand sales to a broad range of tropical retail destinations, Ana