Founded in 2007 by a group of independent pet store owners, Grandma Mae’s Country Naturals met a demand in the market for an ultra-premium, quality pet food whose ingredients would always be the first priority. Planning to launch new grain-free formulas, the team at Grandma Mae’s looked to redesign its current packaging architecture to increase impact and readability of its benefits, and further enhance its positioning of health and wellness. We leveraged the brand’s recog

Known for its uniquely soft texture and delicious flavors, Wiley Wallaby gourmet licorice came to a critical juncture in its growth. Driven to be the market leader in Australian style licorice, the brand needed to streamline its package design to build brand awareness and communicate the top product attributes; taste and texture. Research was conducted among gourmet licorice consumers to clarify perceptions, behavior and usage to inform the refresh. The results led to a n