January - 2019

3D Renderings for Off-Shelf Activation

3D Renderings for Off-Shelf Activation

As branding experts, we understand the importance of making your products shine both on and off shelf. Using Strata 3D modeling software, we create photo realistic renderings perfect for all your marketing needs, no matter your packaging structures. 3D Renderings are great for: Selling in Concepts at Retailer Presentations E-commerce/Websites Digital Marketing Trade and Print Marketing Standard Rendering vs. 3D Rendering We can create 3D renderings for every product and struc

Hughes Wins 2 American Graphic Design Awards

Hughes Wins 2 American Graphic Design Awards

Hughes is proud to announce it has received 2 American Graphic Design Awards for its work on Adirondack Pet Food and MegaFood Gummy Vitamins. Held by Graphic Design USA Magazine yearly, the competition celebrates how graphic design shapes business and society, products and services, commerce and culture. Design is a collaborative effort and we must give a huge CONGRATULATIONS to our client partners. We are honored to be a part of your teams and are thrilled to share these awa

Creating Weirdly Awesome Brand Impact at Shelf

Trolli built its category lead position by offering unique and colorful gummies to its variety-seeking consumers. Originally considered edgy, the hot pink and black brand architecture became recessive against the vibrant competitive set. With multiple weirdly awesome new product innovations in the yearly pipeline, it was critical the packaging offered a strong brand block. We re-energized the Trolli identity, creating a bold, white logo that maintained some of the hot pink eq

Sharpening a Category Leader

Sharpening a Category Leader

Available in over 80 countries worldwide, Chef’s Choice made a name for itself as the leading brand in technologically advanced knife sharpeners and counter top appliances. With over 100 models that span multiple product categories, the brand eventually found itself with a disjointed architecture and outdated graphics. Needing to maintain its leadership position and drive new sales, the marketing team initiated a brand evaluation and refresh. Finding that consumers were a

Launching a New Adventure

Launching a New Adventure

Named after the Adirondack Mountains in the Northeastern U.S., Adirondack pet food is a family operated and independent pet retail exclusive brand focused on creating tasty, highly digestible and nutrient-rich foods for dogs and cats. Finding its on-pack communication struggling to connect with consumers and increased competition in the market, the brand team looked to holistically refresh its portfolio. To give purpose to the outdoorsy brand name, while still differenti

Why “Slackers” Should be Your Primary Target Consumer

Why “Slackers” Should be Your Primary Target Consumer

Slacker; also known as deadbeat, quitter or shirker. Due in part to the 1990 film Slacker by Richard Linklater, it has also been associated with Generation X: those born between the mid-1960s and the early 80s. Who is Gen X? Sandwiched between Millennials and Baby Boomers, Gen Xers are considered the forgotten generation. With a populace smaller than that of their predecessor, and having missed the digital age in their youth, this lost generation was mostly latchkey children

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Why Gen Xers Should Be Your Primary Target Consumer

Why Gen Xers Should Be Your Primary Target Consumer

What's in a Name?

What's in a Name?

3D Renderings for Off-Shelf Activation

3D Renderings for Off-Shelf Activation

The Resurgence of Purple in Branding

The Resurgence of Purple in Branding

When is the Right Time to Refresh Your Brand for Measurable Results?

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