In July of 2018, Nielsen reported that at the point-of-purchase, brands have less than 2 seconds to influence purchase decisions. This can be a daunting reality for many marketers when determining the ideal messaging strategy for their brand packaging. Oversaturate your package and risk being overlooked by time starved consumers. Conversely, a lack of messaging can leave consumers under informed and unengaged. The following are communication methods to help your brand pop off

Sustainability; a word that evokes the dichotomy of purpose and dread for many brand owners. The cost implications can be daunting, however the drive to reduce impact on the environment can be a motivator and a conversation starter between brands and their consumers. In a 2015 study, Nielsen found that 66% of consumers said they would pay more for sustainable brands. As the retail landscape continues to shift, with U.S online retail sales estimated to exceed $520 billion by 2