April 26, 2019

When Edita Foods, a leading FMCG company in Egypt and the Middle East, needed to increase frequency of consumption among current users and induce trial of new users to its confectionary brand MiMiX, the brand team initiated a relaunch. With low brand awareness, the rel...

April 26, 2019

Starmark, a world leader in award-winning dog training and behavior tools looked to leverage its expertise to launch a new interactive dog toy brand, exclusively for the FDM Channel. The new brand needed a positioning strategy, brand identity and eye-catching graphics...

April 23, 2019

On a mission to revolutionize how consumers view frozen food, Shark Tank Alumni Brazi Bites set out to launch its next line of innovative, bite-sized snacks made for American tastes and inspired by Latin American foods. 

The new line of Empanadas had...

April 23, 2019

As part of an accelerated growth strategy, the team at Phil’s Fresh Eggs looked to take a more emotional approach in its packaging to better build its unique story and its brand positioning. 

The new design needed to feel natural and fresh with a focus on taste and nutr...

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