As a leading manufacturer of confections and nut items, Mount Franklin Foods is known for its exceptional quality and product variety. Looking to reinvigorate and boost sales of its privately held retail brand, Softer Than Brittle, the team at Mount Franklin Foods jumpstarted a full rebranding initiative. To attract the target Millennial and Gen X consumer, we renamed the brand Nubu, a subtle nod to the product's on-trend main ingredient - nut butter. To drive usage and commu

Lundberg has been growing healthy, great tasting rice for 80+ years while respecting and sustaining the earth. However, they needed to re-energize their brand by increasing consumer relevance and providing a foundational platform for growth. With the positioning of "Generations of Change" we aimed to bring in discerning food lovers and younger consumers without losing current consumers. To reflect the brand's distinct personality and its core attributes of healthy, premium fo

Buymer Trading Co, an international distribution company sought an American agency to refresh and reposition its American sourced dried fruit brand, as a premium, healthy and great tasting snack food brand for exclusive import to the ever-growing Asian market. The refresh needed a flexible architecture to allow Nestor to extend into additional product categories. We designed a new, modern logo with leaf accents to tell the story of the U.S. farms where the fruits and nuts are

In July of 2018, Nielsen reported that at the point-of-purchase, brands have less than 2 seconds to influence purchase decisions. This can be a daunting reality for many marketers when determining the ideal messaging strategy for their brand packaging. Oversaturate your package and risk being overlooked by time starved consumers. Conversely, a lack of messaging can leave consumers under informed and unengaged. The following are communication methods to help your brand pop off

When Edita Foods, a leading FMCG company in Egypt and the Middle East, needed to increase frequency of consumption among current users and induce trial of new users to its confectionary brand MiMiX, the brand team initiated a relaunch. With low brand awareness, the relaunch needed to promote MiMiX as a master brand with products for every consumer taste and texture preference. To convey the young and creative brand character across the entire portfolio, we refreshed the brand

Starmark, a world leader in award-winning dog training and behavior tools looked to leverage its expertise to launch a new interactive dog toy brand, exclusively for the FDM Channel. The new brand needed a positioning strategy, brand identity and eye-catching graphics to differentiate from the robust competitive set. An audit of the category revealed whitespace opportunity for a fun, happy toy brand, leading to the development of the positioning – Spark Joy in Your Dog. Our n

On a mission to revolutionize how consumers view frozen food, Shark Tank Alumni Brazi Bites set out to launch its next line of innovative, bite-sized snacks made for American tastes and inspired by Latin American foods. The new line of Empanadas had to build Brazi Bites’ equity, differentiate from competitors and stand out behind freezer doors. Leveraging the brand identity for consistency across the portfolio, we introduced an eye-catching blue to establish a line look for t

As part of an accelerated growth strategy, the team at Phil’s Fresh Eggs looked to take a more emotional approach in its packaging to better build its unique story and its brand positioning. The new design needed to feel natural and fresh with a focus on taste and nutrition. We leveraged images of the chickens from Phil’s farms to connect with the brand’s rich heritage of environmental stewardship and humane farming practices. The logo was modernized and a new tagline was cre

Hughes is proud to announce it has received 3 American Package Design Awards for its work on the Cookie Dough Cafe, Pizzo's Pepperoni Jerky, and Melitta Artisan Pour-Over Coffeemaker Set. Over 200 design firms, design departments and production companies compete in the American Package Design Awards competition, held by Graphic Design USA Magazine. Each year, the competition celebrates the power of package design to forge an emotional connection with the consumer and ultimate

Featured in the January/February 2019 issue of Brand Experience Magazine, Hughes BrandMix evaluates Generation X as the most powerful overlooked consumer group and why brands should be pursuing them. Read the full article... #brandexperiencemagazine #GenerationX #branding #TargetConsumer