A Bold and Nutty Relaunch
As a leading manufacturer of confections and nut items, Mount Franklin Foods is known for its exceptional quality and product variety....
Modernizing a Sustainable Staple
Lundberg has been growing healthy, great tasting rice for 80+ years while respecting and sustaining the earth. However, they needed to...
Creating an American-Style Snack Brand in Asia
Buymer Trading Co, an international distribution company sought an American agency to refresh and reposition its American sourced dried...
Can Your Brand Package Communicate in Under 2 Seconds? It Needs To…
In July of 2018, Nielsen reported that at the point-of-purchase, brands have less than 2 seconds to influence purchase decisions. This...
Building a Master Brand in Egypt and the Middle East
When Edita Foods, a leading FMCG company in Egypt and the Middle East, needed to increase frequency of consumption among current users...
Sparking Joy in the Toy Aisle
Starmark, a world leader in award-winning dog training and behavior tools looked to leverage its expertise to launch a new interactive...
Driving Brand Expansion Through Innovation
On a mission to revolutionize how consumers view frozen food, Shark Tank Alumni Brazi Bites set out to launch its next line of...
Refreshing a Humanely-Raised Farming Pioneer
As part of an accelerated growth strategy, the team at Phil’s Fresh Eggs looked to take a more emotional approach in its packaging to...
Hughes Wins 3 American Package Design Awards
Hughes is proud to announce it has received 3 American Package Design Awards for its work on the Cookie Dough Cafe, Pizzo's Pepperoni...
Why Gen Xers Should Be Your Primary Target Consumer
Featured in the January/February 2019 issue of Brand Experience Magazine, Hughes BrandMix evaluates Generation X as the most powerful...
