

What's in a Name?
Names are a critical part of your marketing mix and can be the first experience consumers have with your brand. It is important to...

Launching a New Adventure
Named after the Adirondack Mountains in the Northeastern U.S., Adirondack pet food is a family operated and independent pet retail...


Serving Up Sweetness by the Spoonful
Sisters Joan Pacetti and Julia Schmid founded The Cookie Dough Café in 2012, based on a lifelong passion for baking and stealing bites of...


Slicing into the Growing Jerky Category
Founded by a trio of friends, Meat Heads Snack Co. creates boldly flavored foods for snackers who aren’t afraid to indulge. Wanting to...


Creating a Tropical Oasis at Shelf
For over 30 years, Anastasia Confections has delighted Florida tourists and residents with its iconic premium confections such as the...


Hughes Adventures: Scooping up a Sweet New Look for Mayfield Creamery
The Mayfield brand experience began with an immersion trip to Athens, Tennessee "Home of the best ice cream." As I witnessed the...


The Right Time for a ReBrand
Brazi Bites rebranding by Hughes Design Group spotlights top brand attributes. Featured in the March 2017 issue of Brand Experience...


CORE Introduces the Raw Revolution
With a focus on providing innovative, high protein foods and treats, WellPet launched its newest product within the CORE brand - CORE...


Love in Bloom
Love Grown blossoms with rebrand by Hughes Design Group. Featured in the January/February 2017 issue of Brand Experience Magazine, Love...