As branding experts, we understand the importance of making your products shine both on and off shelf. Using Strata 3D modeling software, we create photo realistic renderings perfect for all your marketing needs, no matter your packaging structures. 3D Renderings are great for: Selling in Concepts at Retailer Presentations E-commerce/Websites Digital Marketing Trade and Print Marketing Standard Rendering vs. 3D Rendering We can create 3D renderings for every product and struc
Trolli built its category lead position by offering unique and colorful gummies to its variety-seeking consumers. Originally considered edgy, the hot pink and black brand architecture became recessive against the vibrant competitive set. With multiple weirdly awesome new product innovations in the yearly pipeline, it was critical the packaging offered a strong brand block. We re-energized the Trolli identity, creating a bold, white logo that maintained some of the hot pink eq
Available in over 80 countries worldwide, Chef’s Choice made a name for itself as the leading brand in technologically advanced knife sharpeners and counter top appliances. With over 100 models that span multiple product categories, the brand eventually found itself with a disjointed architecture and outdated graphics. Needing to maintain its leadership position and drive new sales, the marketing team initiated a brand evaluation and refresh.
Finding that consumers were a
Named after the Adirondack Mountains in the Northeastern U.S., Adirondack pet food is a family operated and independent pet retail exclusive brand focused on creating tasty, highly digestible and nutrient-rich foods for dogs and cats. Finding its on-pack communication struggling to connect with consumers and increased competition in the market, the brand team looked to holistically refresh its portfolio.
To give purpose to the outdoorsy brand name, while still differenti
Known for its uniquely soft texture and delicious flavors, Wiley Wallaby gourmet licorice came to a critical juncture in its growth. Driven to be the market leader in Australian style licorice, the brand needed to streamline its package design to build brand awareness and communicate the top product attributes; taste and texture.
Research was conducted among gourmet licorice consumers to clarify perceptions, behavior and usage to inform the refresh. The results led to a n
Sisters Joan Pacetti and Julia Schmid founded The Cookie Dough Café in 2012, based on a lifelong passion for baking and stealing bites of raw cookie dough. Following a feature on Shark Tank, the sisters were ready to expand the brand nationwide and establish The Cookie Dough Café as the category leader.
Stakeholder interviews unearthed the spirit of The Cookie Dough Café as minimalist, modern and targeted to 20-30-year-old women craving indulgent treats. To strengthen the b
Founded by a trio of friends, Meat Heads Snack Co. creates boldly flavored foods for snackers who aren’t afraid to indulge. Wanting to introduce its mouth-watering jerky to national consumers, the founders looked to build a master brand that could carry future product innovations and a sub-brand to house its unique pepperoni style pizza jerky line.
Inspired by a category audit, we created a unique and ownable brand name - Meat Heads, a nod to the founders’ love for meaty
For over 30 years, Anastasia Confections has delighted Florida tourists and residents with its iconic premium confections such as the Choc-o-gator and Coconut Patties. Over time, brand growth through product extensions led to varied brandmarks and packaging styles, causing consumer confusion and limited brand recall. Looking to re-establish its brand equity, tap into consumer demand for all things coconut, and expand sales to a broad range of tropical retail destinations, Ana
With an over 10,000 person attendance list each year including 1,000+ international buyers, SuperZoo is undoubtedly the most-attended pet industry trade show in North America. It is the perfect stage for brands large and small to garner the attention of the trade with their latest product launches. This year, our friends at Adirondack showcased the launch of its re-positioned brand and new package design by Hughes. As an exciting surprise on Day 2 of the show, The SuperZoo Sh
An ascending, declining or underachieving brand often opens the conversation for a brand refresh. At Hughes BrandMix, we have dedicated 30+ years to helping brands exceed their marketing objectives and improve their bottom line. Through our experience, we have found that there are certain critical moments in a brand’s life cycle that favor a refresh to drive results and growth. Defending Against Increased Competitive Pressure Whether it’s private label brands or new entrants,