

3D Renderings for Off-Shelf Activation
As branding experts, we understand the importance of making your products shine both on and off shelf. Using Strata 3D modeling software,...

Creating Weirdly Awesome Brand Impact at Shelf
Trolli built its category lead position by offering unique and colorful gummies to its variety-seeking consumers. Originally considered...


Sharpening a Category Leader
Available in over 80 countries worldwide, Chef’s Choice made a name for itself as the leading brand in technologically advanced knife...

Launching a New Adventure
Named after the Adirondack Mountains in the Northeastern U.S., Adirondack pet food is a family operated and independent pet retail...


Seizing a Market Leader Opportunity
Known for its uniquely soft texture and delicious flavors, Wiley Wallaby gourmet licorice came to a critical juncture in its growth....


Serving Up Sweetness by the Spoonful
Sisters Joan Pacetti and Julia Schmid founded The Cookie Dough Café in 2012, based on a lifelong passion for baking and stealing bites of...


Slicing into the Growing Jerky Category
Founded by a trio of friends, Meat Heads Snack Co. creates boldly flavored foods for snackers who aren’t afraid to indulge. Wanting to...


Creating a Tropical Oasis at Shelf
For over 30 years, Anastasia Confections has delighted Florida tourists and residents with its iconic premium confections such as the...


Adirondack Featured in SuperZoo Show Daily
With an over 10,000 person attendance list each year including 1,000+ international buyers, SuperZoo is undoubtedly the most-attended pet...


When is the Right Time to Refresh Your Brand for Measurable Results?
An ascending, declining or underachieving brand often opens the conversation for a brand refresh. At Hughes BrandMix, we have dedicated...