In July of 2018, Nielsen reported that at the point-of-purchase, brands have less than 2 seconds to influence purchase decisions. This can be a daunting reality for many marketers when determining the ideal messaging strategy for their brand packaging. Oversaturate your package and risk being overlooked by time starved consumers. Conversely, a lack of messaging can leave consumers under informed and unengaged. The following are communication methods to help your brand pop off