Recognizing a consumer shift toward clean labeling and foods, the team at Wellness looked to expand its CORE brand with a new line of offerings for dogs with ingredient intolerance or allergies. The design had to reflect the established CORE branding, while standing out on shelf as something new and different. Utilizing the high protein brand positioning as a guide, we developed a fresh-from-the-butcher design simulating a kraft paper feel and using simple block typefaces. A
Named after the Adirondack Mountains in the Northeastern U.S., Adirondack pet food is a family operated and independent pet retail exclusive brand focused on creating tasty, highly digestible and nutrient-rich foods for dogs and cats. Finding its on-pack communication struggling to connect with consumers and increased competition in the market, the brand team looked to holistically refresh its portfolio.
To give purpose to the outdoorsy brand name, while still differenti
With a focus on providing innovative, high protein foods and treats, WellPet launched its newest product within the CORE brand - CORE RawRev. This high protein grain-free kibble, infused with 100% raw, freeze-dried meat bites, provides maximum protein, natural enzymes and full flavor for your dog to thrive. The luxe brown packaging takes inspiration from the clean, modern aesthetic of european design, offering prominent branding and concise communication of the product benefi
Next week we'll be flying to sunny Florida for the Global Pet Expo, the largest pet products trade show in the US. With 1,130 exhibitors and 3,435 booths, there will be a lot to see. We want to make sure that we don't miss you. Are you exhibiting at Global Pet Expo? Let's Meet! When: March 22nd - 24th Where: Orange County Convention Center, Orlando, Florida Contact: Jessie Lernmark, VP Marketing & Engagement, firstname.lastname@example.org Psst... don't forget to stop by the WellPe