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Hughes Wins 3 American Package Design Awards

Hughes Wins 3 American Package Design Awards

Hughes is proud to announce it has received 3 American Package Design Awards for its work on the Cookie Dough Cafe, Pizzo's Pepperoni Jerky, and Melitta Artisan Pour-Over Coffeemaker Set. Over 200 design firms, design departments and production companies compete in the American Package Design Awards competition, held by Graphic Design USA Magazine. Each year, the competition celebrates the power of package design to forge an emotional connection with the consumer and ultimate

Crafting a Clean, High Protein Line

Crafting a Clean, High Protein Line

Recognizing a consumer shift toward clean labeling and foods, the team at Wellness looked to expand its CORE brand with a new line of offerings for dogs with ingredient intolerance or allergies. The design had to reflect the established CORE branding, while standing out on shelf as something new and different. Utilizing the high protein brand positioning as a guide, we developed a fresh-from-the-butcher design simulating a kraft paper feel and using simple block typefaces. A

Striking Gold with Holistic Refresh

Striking Gold with Holistic Refresh

As a pioneer in holistic pet nutrition, Solid Gold remains dedicated to delivering innovative and wholesome products that help pets live life to the fullest. Ready to significantly expand its supplement line beyond powders and into chewables, the team at Solid Gold looked to redesign its current packaging to better meet consumer needs and improve shelf appeal both in-store and online. We analyzed the category, finding whitespace for a modern, holistic design approach that bet

3D Renderings for Off-Shelf Activation

3D Renderings for Off-Shelf Activation

As branding experts, we understand the importance of making your products shine both on and off shelf. Using Strata 3D modeling software, we create photo realistic renderings perfect for all your marketing needs, no matter your packaging structures. 3D Renderings are great for: Selling in Concepts at Retailer Presentations E-commerce/Websites Digital Marketing Trade and Print Marketing Standard Rendering vs. 3D Rendering We can create 3D renderings for every product and struc

Creating Weirdly Awesome Brand Impact at Shelf

Trolli built its category lead position by offering unique and colorful gummies to its variety-seeking consumers. Originally considered edgy, the hot pink and black brand architecture became recessive against the vibrant competitive set. With multiple weirdly awesome new product innovations in the yearly pipeline, it was critical the packaging offered a strong brand block. We re-energized the Trolli identity, creating a bold, white logo that maintained some of the hot pink eq

Sharpening a Category Leader

Sharpening a Category Leader

Available in over 80 countries worldwide, Chef’s Choice made a name for itself as the leading brand in technologically advanced knife sharpeners and counter top appliances. With over 100 models that span multiple product categories, the brand eventually found itself with a disjointed architecture and outdated graphics. Needing to maintain its leadership position and drive new sales, the marketing team initiated a brand evaluation and refresh. Finding that consumers were a

Launching a New Adventure

Launching a New Adventure

Named after the Adirondack Mountains in the Northeastern U.S., Adirondack pet food is a family operated and independent pet retail exclusive brand focused on creating tasty, highly digestible and nutrient-rich foods for dogs and cats. Finding its on-pack communication struggling to connect with consumers and increased competition in the market, the brand team looked to holistically refresh its portfolio. To give purpose to the outdoorsy brand name, while still differenti

Why “Slackers” Should be Your Primary Target Consumer

Why “Slackers” Should be Your Primary Target Consumer

Slacker; also known as deadbeat, quitter or shirker. Due in part to the 1990 film Slacker by Richard Linklater, it has also been associated with Generation X: those born between the mid-1960s and the early 80s. Who is Gen X? Sandwiched between Millennials and Baby Boomers, Gen Xers are considered the forgotten generation. With a populace smaller than that of their predecessor, and having missed the digital age in their youth, this lost generation was mostly latchkey children

Seizing a Market Leader Opportunity

Seizing a Market Leader Opportunity

Known for its uniquely soft texture and delicious flavors, Wiley Wallaby gourmet licorice came to a critical juncture in its growth. Driven to be the market leader in Australian style licorice, the brand needed to streamline its package design to build brand awareness and communicate the top product attributes; taste and texture. Research was conducted among gourmet licorice consumers to clarify perceptions, behavior and usage to inform the refresh. The results led to a n

Serving Up Sweetness by the Spoonful

Serving Up Sweetness by the Spoonful

Sisters Joan Pacetti and Julia Schmid founded The Cookie Dough Café in 2012, based on a lifelong passion for baking and stealing bites of raw cookie dough. Following a feature on Shark Tank, the sisters were ready to expand the brand nationwide and establish The Cookie Dough Café as the category leader. Stakeholder interviews unearthed the spirit of The Cookie Dough Café as minimalist, modern and targeted to 20-30-year-old women craving indulgent treats. To strengthen the b

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Featured Posts

Why Gen Xers Should Be Your Primary Target Consumer

Why Gen Xers Should Be Your Primary Target Consumer

What's in a Name?

What's in a Name?

3D Renderings for Off-Shelf Activation

3D Renderings for Off-Shelf Activation

The Resurgence of Purple in Branding

The Resurgence of Purple in Branding

When is the Right Time to Refresh Your Brand for Measurable Results?

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