February 19, 2019

Featured in the January/February 2019 issue of Brand Experience Magazine, Hughes BrandMix evaluates Generation X as the most powerful overlooked consumer group and why brands should be pursuing them. Read the full article... 

January 15, 2019

Slacker; also known as deadbeat, quitter or shirker. Due in part to the 1990 film Slacker by Richard Linklater, it has also been associated with Generation X: those born between the mid-1960s and the early 80s. 

Who is Gen X? 

Sandwiched between Millennials and Baby Boom...

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Why Gen Xers Should Be Your Primary Target Consumer

February 19, 2019

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