February 18, 2019

Names are a critical part of your marketing mix and can be the first experience consumers have with your brand. 


It is important to understand your brand, its story, target demographic and even your marketing budget to determine the type of name that drives the most va...

January 17, 2019

Named after the Adirondack Mountains in the Northeastern U.S., Adirondack pet food is a family operated and independent pet retail exclusive brand focused on creating tasty, highly digestible and nutrient-rich foods for dogs and cats. Finding its on-pack communication...

October 29, 2018

Sisters Joan Pacetti and Julia Schmid founded The Cookie Dough Café in 2012, based on a lifelong passion for baking and stealing bites of raw cookie dough. Following a feature on Shark Tank, the sisters were ready to expand the brand nationwide and establish The Cookie...

October 29, 2018

Founded by a trio of friends, Meat Heads Snack Co. creates boldly flavored foods for snackers who aren’t afraid to indulge. Wanting to introduce its mouth-watering jerky to national consumers, the founders looked to build a master brand that could carry future product...

September 6, 2018

For over 30 years, Anastasia Confections has delighted Florida tourists and residents with its iconic premium confections such as the Choc-o-gator and Coconut Patties. Over time, brand growth through product extensions led to varied brandmarks and packaging styles, cau...

April 27, 2017

The Mayfield brand experience began with an immersion trip to Athens, Tennessee "Home of the best ice cream."  As I witnessed the goodness of fresh cream churn at the plant and tasted a fresh scoop of strawberry ice cream in the tasting lab, I knew I had come to a spec...

March 27, 2017

Brazi Bites rebranding by Hughes Design Group spotlights top brand attributes. 

Featured in the March 2017 issue of Brand Experience Magazine, Brazi Bites founder Junea Rocha and Hughes Design Group founder Barney Hughes discuss the brand's successes after ele...

March 14, 2017

With a focus on providing innovative, high protein foods and treats, WellPet launched its newest product within the CORE brand - CORE RawRev. This high protein grain-free kibble, infused with 100% raw, freeze-dried meat bites, provides maximum protein, natural enzymes...

March 6, 2017

Love Grown blossoms with rebrand by Hughes Design Group. 

Featured in the January/February 2017 issue of Brand Experience Magazine, Love Grown founder Maddy Hasulak, strategist Tim Shanahan and Hughes Design Group founder Barney Hughes discuss the brand's challenges and...

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