April 26, 2019

When Edita Foods, a leading FMCG company in Egypt and the Middle East, needed to increase frequency of consumption among current users and induce trial of new users to its confectionary brand MiMiX, the brand team initiated a relaunch. With low brand awareness, the rel...

April 23, 2019

On a mission to revolutionize how consumers view frozen food, Shark Tank Alumni Brazi Bites set out to launch its next line of innovative, bite-sized snacks made for American tastes and inspired by Latin American foods. 

The new line of Empanadas had...

April 23, 2019

As part of an accelerated growth strategy, the team at Phil’s Fresh Eggs looked to take a more emotional approach in its packaging to better build its unique story and its brand positioning. 

The new design needed to feel natural and fresh with a focus on taste and nutr...

March 28, 2019

Hughes is proud to announce it has received 3 American Package Design Awards for its work on the Cookie Dough Cafe, Pizzo's Pepperoni Jerky, and Melitta Artisan Pour-Over Coffeemaker Set. 


Over 200 design firms, design departments and production companies compete...

February 13, 2019

Recognizing a consumer shift toward clean labeling and foods, the team at Wellness looked to expand its CORE brand with a new line of offerings for dogs with ingredient intolerance or allergies. The design had to reflect the established CORE branding, while standing ou...

January 17, 2019

Named after the Adirondack Mountains in the Northeastern U.S., Adirondack pet food is a family operated and independent pet retail exclusive brand focused on creating tasty, highly digestible and nutrient-rich foods for dogs and cats. Finding its on-pack communication...

November 29, 2018

Known for its uniquely soft texture and delicious flavors, Wiley Wallaby gourmet licorice came to a critical juncture in its growth. Driven to be the market leader in Australian style licorice, the brand needed to streamline its package design to build brand awareness...

October 29, 2018

Hughes is proud to announce that it has won an American Health + Wellness Design Award for its work on the MegaFood Gummy Vitamins line. 


Held by Graphic Design USA Magazine, the competition honors outstanding graphic communication across traditional med...

October 29, 2018

Founded by a trio of friends, Meat Heads Snack Co. creates boldly flavored foods for snackers who aren’t afraid to indulge. Wanting to introduce its mouth-watering jerky to national consumers, the founders looked to build a master brand that could carry future product...