October 24, 2017

An ascending, declining or underachieving brand often opens the conversation for a brand refresh. At Hughes BrandMix, we have dedicated 30+ years to helping brands exceed their marketing objectives and improve their bottom line. Through our experience, we have found th...

June 16, 2017

Featured in the June 2017 issue of Brand Packaging Magazine, Ice Cream Marketing Director for Dean Foods Mark Schneider and Hughes Design Group Creative Director Greg Martin discuss the brand's restaging initiatives to restore its southern heritage....

April 27, 2017

The Mayfield brand experience began with an immersion trip to Athens, Tennessee "Home of the best ice cream."  As I witnessed the goodness of fresh cream churn at the plant and tasted a fresh scoop of strawberry ice cream in the tasting lab, I knew I had come to a spec...

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Why Gen Xers Should Be Your Primary Target Consumer

February 19, 2019

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