October 24, 2017

An ascending, declining or underachieving brand often opens the conversation for a brand refresh. At Hughes BrandMix, we have dedicated 30+ years to helping brands exceed their marketing objectives and improve their bottom line. Through our experience, we have found th...

August 2, 2017

The snack food industry continues to be a powerhouse, outpacing total food and beverage trends annually. By 2020, the global market for snack foods is expected to exceed USD$630 billion [1]. Market research company IRI recently published its State of the...

June 14, 2017


One of our favorite shows of the year is the annual Sweets & Snacks Show in Chicago (who doesn’t love sampling limitless treats!) Some of the larger trends dominating the show this year as identified by Candy & Snack Today included: 

1. Chili Heat in Savo...

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