January 21, 2019

Trolli built its category lead position by offering unique and colorful gummies to its variety-seeking consumers. Originally considered edgy, the hot pink and black brand architecture became recessive against the vibrant competitive set. With multiple weirdly awesome n...

October 24, 2017

An ascending, declining or underachieving brand often opens the conversation for a brand refresh. At Hughes BrandMix, we have dedicated 30+ years to helping brands exceed their marketing objectives and improve their bottom line. Through our experience, we have found th...

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Why Gen Xers Should Be Your Primary Target Consumer

February 19, 2019

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