Expertise

Our brand-driven approach cost-effectively builds consumer awareness and loyalty, and increases sales and market share. Whether you are looking to rebrand, relaunch, extend or create, we can help you meet and exceed your marketing objectives.  

 

Strategy

We develop a holistic strategic vision to navigate your brand across all consumer touchpoints.

By understanding and evaluating current brand values, strengths and weaknesses, we frame the brand narrative through meaningful, memorable and ownable positions, language and names.  

Brand Development

Positioning

Naming

Brand Language

Research & Insights

Design

 

We create impactful visual brand stories that connect to consumers and deliver profitable results. Whether by shaping visual elements to unify brand perception in the mind of the consumer, or optimizing your packaging for seasonal opportunities or expansion in global markets, we strategically design with your brand and consumers in mind. 

Brand Identity

Packaging Design

Structural Design

Global Package Solutions

Photography & Illustrations

Seasonal & Limited Time Offerings

Activation

 

We deliberately build your design to be producible across all consumer touchpoints, regardless of processes and capabilities. Our attention to detail ensures a seamless integration of your brand messaging from packaging to point-of-sale and beyond. 

Production Management

Brand Guidelines

Integrated Marketing

Point-of-Sale

Mock-ups & Renderings

Testimonials

More important than delivering impactful brand solutions is our enduring relationships with our clients. Our client partners appreciate the high level of marketing expertise, creative excellence, and account servicing we place into every project. We look forward to being a successful addition to your team. 

Hughes is one of our strongest, most credible, strategic partners. They are thoughtful, creative and responsive. Hughes shares our interest in the success of our brands and their commercial viability. And that’s the underpinning of our winning partnership. It’s not often you find a partner who is so creative, understands our consumers and cares about our actual commercial success, as much, if not more than we do.  

Todd Siwak

CEO, Ferrara Candy Co.

Wendy Poer

Director of Marketing, Dean Foods

Hughes' creativity and professionalism keeps us partnering with them for all of our packaging design needs. Their brand solution for TruMoo gave us the consistency we were looking for across all of our different sizes and shapes of bottles and cartons. We could never have pulled that off without them!

Tim Callahan

CEO, WellPet

Hughes Design Group gets a lot of respect from our team. They are strategic about how our brands will be presented at retail, finding that distinct, ownable space versus the competition. Their work with us is essential to our brand’s value proposition.