Brewing up Iced Cold Adventures
As the second largest specialty coffee and expresso retailer in the U.S., Caribou Coffee looked to launch a ready-to-drink coffee for food, drug and mass merchandisers that could reach fans and soon-to-be fans nationwide.
The packaging needed to maintain the adventurous Caribou brand personality, while communicating its unique selling proposition – authentic, premium ingredients. With a custom to-go structure, we created an engaging, taste driven architecture that makes indulgence an everyday convenience.
PROJECT SCOPE
Packaging Design
Photography & Illustrations
Production Management
Professional photography worked to establish the delicious flavor profiles, brand block on shelf and quickly and clearly telegraph the product inside.
Each variety features custom illustrations and callouts, creating a personalized brand experience for every consumer.
The playful and adventurous brand personality was carried throughout the package designs, including in the custom-built, fully scannable UPC codes.
Following a successful test market launch, we are thrilled to introduce Caribou Premium Iced Coffee to new and longstanding Caribou fans across the country," said Michele Vig, Chief Marketing Officer, Caribou Coffee. "Caribou Coffee is focused on superior taste and ingredients in all of our products, and our ready-to-drink premium coffee represents our latest real-flavor innovation.
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