Fueling the Carnivore Within
With continued double digit growth in the grain-free pet food category, Wellness looked to enter the market with its super premium offering – CORE. Positioned as a high-protein ancestral brand, CORE would offer pets a protein-packed, nutrient-dense diet, free from grains and animal by-products.
We built a dark, rich brand architecture, brought to life through subtle textures and elegant foil details. The simple and clean graphics reinforced the primitive, meat-centric messaging.
CORE continues to differentiate from competitors with innovative wet and dry food, and treat offerings for cats and dogs. In 2016, we transformed 180+ CORE SKUs to include 16 languages for launch in the European marketplace.
Global Package Solutions
Photography & Illustrations
Seasonal & Limited Time Offerings
Point of Sale