Motivated by the global need for safe, clean drinking water, PuriBloc developed a portable water purifier with patented technology that can adsorb impurities, balance pH and release valuable trace nutrients.
Challenged with building brand awareness, we worked alongside the marketing team to create a consumer facing brand for their innovative product – GoPure Water Purifier. The name GoPure further communicated the brand promise of pure water everywhere. The packaging was purposefully designed with a minimalist aesthetic and eye-catching colors to build brand awareness and increase sales. The GoPure Water Purifier has been featured in Fox Business, Parade Magazine and Yoga Digest Magazine.
Photography & Illustrations
Point of Sale
Finding inspiration from the tech industry, we developed a custom, hassle-free structure that could break through shelf clutter and communicate GoPure’s unique product attributes.
The GoPure Water Purifier was line extended into GoPure Pet, a specially designed pet water purifier to live in pet water bowls.
The energizing brand architecture was adapted and given lifestyle photography to telegraph usage.