Bringing Southern Charm to Homes Nationwide
Following standout performance years in flavored and white fluid milk with TruMoo and DairyPure respectively, Dean Foods set its sights on another core growth pillar for the organization – ice cream. Utilizing its beloved southern heritage brand, Mayfield, Dean Foods looked to revitalize the brand, re-engaging current users in core markets, and establishing itself in new markets nationwide.
Consumer research into Mayfield proved that current users had lost touch with the reasons to believe in the brand – always real fresh cream and a 90-year family brand history of perfecting ice cream recipes. Our carefully crafted designs integrated heritage elements of the brand and its southern charm, with modern appeal and clear communication for new consumers.
Photography & Illustrations
Seasonal & Limited Time Offerings