Enhancing Shoppability for an
Already Poppin' Brand
Pipsnacks is an heirloom corn-based snack brand offering better-for-you, tastier versions of classic snacks, including Mini Popcorn, Cheese Balls, Crunchies, Twists and more.
Pipcorn approached HBX to develop a cohesive brand architecture and strategically communicate the brands promise - to deliver irresistibly, great tasting snacks you can feel good about - while also moving the brands point of difference - heirloom corn - to the forefront.
PROJECT SCOPE
Strategy & Positioning
Brand Identity
Photography & Illustration
Packaging Design
HBX elevated the brand identity while keeping key equities intact, a bulls-eye stamp logo was established to accomplish the communication of the heirloom difference while keeping the brands signature craft paper look. Deep rich color blocks increase brand blocking while also highlighting key product benefits and mouthwatering product photography.
BEFORE
The result is a fun, upbeat, approachable brand that dials-up appetite appeal, maximizes shelf impact and ensures shoppability across its sub-lines, types and flavors.
Notable early ROI bench-markers
Revenue
VELOCITY
Increase
placement at
KEY RETAIL
Locations
Joseph DePetrillo
CEO, Pipsnacks LLC
"HBX has been my go-to packaging design agency for years. I can always rely on them to deliver above and beyond my expectations."
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