CORE Introduces the Raw Revolution

March 14, 2017

With a focus on providing innovative, high protein foods and treats, WellPet launched its newest product within the CORE brand - CORE RawRev. This high protein grain-free kibble, infused with 100% raw, freeze-dried meat bites, provides maximum protein, natural enzymes and full flavor for your dog to thrive. 


The luxe brown packaging takes inspiration from the clean, modern aesthetic of european design, offering prominent branding and concise communication of the product benefits. Special consideration was taken to inform consumers of the combined nutrient-rich power of high-protein kibble and 100% raw protein. The metallised film was optimized with a champagne bullseye logo and eye-catching flavor band. 


CORE RawRev is available at local pet specialty and online retailers. Branding and package design by Hughes. 





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