With an over 10,000 person attendance list each year including 1,000+ international buyers, SuperZoo is undoubtedly the most-attended pet industry trade show in North America. It is the perfect stage for brands large and small to garner the attention of the trade with their latest product launches. This year, our friends at Adirondack showcased the launch of its re-positioned brand and new package design by Hughes.
As an exciting surprise on Day 2 of the show, The SuperZoo Show Daily featured the new designs and story behind the brand refresh. See below to read the article. The new packaging will be available this fall.