As a pioneer in holistic pet nutrition, Solid Gold remains dedicated to delivering innovative and wholesome products that help pets live life to the fullest. Ready to significantly expand its supplement line beyond powders and into chewables, the team at Solid Gold looked to redesign its current packaging to better meet consumer needs and improve shelf appeal both in-store and online.
We analyzed the category, finding whitespace for a modern, holistic design approach that better aligned with the Solid Gold brand proposition. To create the engaging and distinct architecture, we leveraged the unique superfood ingredients through custom product illustrations and soft, appetizing colors. A new communication hierarchy was developed for enhanced shop-ability, with clear differentiation between varieties and product benefits.