Creating a Gut Reaction

With innovation driving growth in the probiotics category, the team at MegaFood looked to launch a unique line of shelf stable probiotics that offered convenient usage and maintained the brand’s commitment to purity, quality and safety.

A blister card with carton was the determined structure for its ease of use, consumer convenience and branding at shelf.

To aid consumer shop-ability and maintain a brand block, we leveraged the familiar yellow brand equity gradient across all SKUs. A new communication hierarchy was developed to promote the probiotic strains and innovative, condition-specific product benefits. To support MegaFood’s overarching farm fresh positioning, we utilized a farm fresh visual across the bottom of every package, including leaves and fruit imagery that correlated with the ingredients.