Driving Brand Expansion Through Innovation
On a mission to revolutionize how consumers view frozen food, Shark Tank Alumni Brazi Bites set out to launch its next line of innovative, bite-sized snacks made for American tastes and inspired by Latin American foods.
The new line of Empanadas had to build Brazi Bites’ equity, differentiate from competitors and stand out behind freezer doors. Leveraging the brand identity for consistency across the portfolio, we introduced an eye-catching blue to establish a line look for the empanadas and to billboard at shelf. Our playful typefaces and vibrant pattern across the center of each package helped support the Latin American heritage - integral to the brand story. We utilized high quality product photography to drive taste appeal and showcase the flaky outside, savory insides of the four mini empanada varieties.