Creating an American-Style Snack Brand in Asia

Buymer Trading Co, an international distribution company sought an American agency to refresh and reposition its American sourced dried fruit brand, as a premium, healthy and great tasting snack food brand for exclusive import to the ever-growing Asian market.

The refresh needed a flexible architecture to allow Nestor to extend into additional product categories.

We designed a new, modern logo with leaf accents to tell the story of the U.S. farms where the fruits and nuts are harvested, while black and white backgrounds supported the product line differentiation. High quality photography and clear windows were leveraged to drive taste appeal and support the premium positioning. A 100% Natural callout was integrated on every package as a reason-to-believe.

BEFORE:

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