Making the Winter a Little Sweeter
To seize on impulse purchases during the winter season, the team at Kenny’s Candy and Confections looked to launch two limited edition flavors of its Sweet Chaos kettle corn brand – peppermint crunch and iced gingerbread.
To differentiate against its everyday line and stand out in the crowded popcorn market, we designed custom seasonal packages, leveraging playful icons such as candy canes and gingerbread men. Product benefits such as Certified Gluten Free and No High Fructose Corn Syrup were featured in the center of the designs to aid shop-ability and attract the female target consumer. To drive taste appeal, we integrated tantalizing product photography, showing off the unique drizzled chocolate, icing and frosting ingredients.
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