Kellys Four Plus Granola Charts a Fast Trajectory



Kellys Family Foods is a Norwalk-based family-owned company that hand-bakes granola in small batches using all natural ingredients. Charting a fast-rising trajectory with a plan to become a powerhouse, Kelly approached HBX to help elevate their brand with a new logo and packaging redesign.


Naming the brand after its FOUR healthy ingredients - 100% whole grain rolled oats, all natural non-GMO expeller pressed canola oil, all natural honey and pure maple syrup - PLUS the nuts, dried fruits, and other natural flavors - HBX set out to make these product attributes loud and proud.


Since then, Kellys Four Plus Granola distribution has expanded from North and South East to the upper Mid-West with plans of national distribution.


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